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Olena Feoktistova

Broker, Harvard Business School - Negotiation Mastery

: olena@agentolena.com

: (647) 294-3039

SOTHEBY'S INTERNATIONAL REALTY

1867 Yonge Street, Suite 100,
Toronto, ON M4S 1Y5

: (416) 960-9995

Follow Me @agentolena

Yesterday, I shared a story about a homeowner who

Yesterday, I shared a story about a homeowner who found me in a way I never expected.

Many of you asked for an update.

Well, here it is.

🔺 COMING SOON

📍 Eglinton & Dufferin | Midtown Toronto

A beautifully renovated suite that will soon be coming to market.

▫️2 Bedrooms
▫️2 Bathrooms
▫️Approximately 1,200 Sq. Ft. of Total Living Space
▫️1 Parking Space
▫️1 Locker
▫️Renovated in 2024

Preparation Mode.
I look forward to sharing more details and photos with you soon.

#torontoagent #realtorintoronto #torontorealtor #torontorealestate #sothebys

Yesterday was one of those moments that makes you

Yesterday was one of those moments that makes you stop and smile.

Not because I got a call from a potential client.

But because of how she found me.

Sometimes you spend years answering questions, creating content, helping people, and sharing what you know without really knowing who is paying attention.

And then one day, someone you’ve never met tells you they found you because of it.

That felt pretty special.

Expect excellence.

Young family referred to me by my business partner

Young family referred to me by my business partner.

🔺Their Goal:
To buy a condo in the same building they already enjoyed living in.

🔺The Cahllenge was to match:

• their budget
• preferred layout
• condition of the unit
• timing of the move
• long term investment strength

After reviewing several opportunities and researching the building carefully, we secured a unit that checked all the important boxes for them.

🔺The offer included the appropriate conditions:

• financing condition
• status certificate review with legal counsel
• home inspection

In 60 days, they will receive the keys 🔑 to their very first 🏡

📍73 Mccaul St Suite 630 In Toronto
Sold | Represented Buyers

Buying real estate is also about having someone beside you who will go through the details carefully, point out things you may not notice yourself, and help you feel calm and clear before making a big decision.

Olena Feoktistova
Sotheby’s International Realty Canada

Expect Excellence.

This may be the most honest “About Me” I have post

This may be the most honest “About Me” I have posted in years.

A thoughtful observer.
Analytical.
Slightly overdressed for coffee.
Usually carrying far too many thoughts at once.

I help families and professionals make major real estate decisions in Toronto, but most of my work actually happens quietly behind the scenes:

Reading between the lines.
Helping people avoid expensive mistakes.
Understanding lifestyle before square footage.
Explaining things nobody really explains.
Making complicated situations feel manageable.

And somewhere along the way, many clients became real friends.

The older I get, the more I realize people rarely remember market statistics.
They remember how you made them feel during stressful moments.

So here is my official introduction:

Olena.
Toronto real estate broker.
Presentation strategist.
Common sense negotiator.
Collector of meaningful conversations.

Expect Excellence.

An elegant evening at the 2026 Scotiabank Photogra

An elegant evening at the 2026 Scotiabank Photography Award celebrating artists whose work changes the way we see the world.

Thank you to Scotia Wealth Management® | ScotiaMcLeod® and Rosenberg Financial Group for the invitation to such a beautifully curated evening of art, photography, and meaningful conversation.

Congratulations to Karen Stentaford @kdstentaford on receiving this year’s award. Her work and the conversations around photography, memory, landscape, and perception truly stand out.

Events like this are a wonderful reminder of the value of supporting arts and culture in Toronto and creating space for thoughtful conversations through photography and creative expression.

#scotiabankphotographyaward
@scotiabank

Today’s listing presentation. Behind every presen

Today’s listing presentation.

Behind every presentation is much more than a folder and market statistics.

It is understanding:
• why the seller is moving
• what risks can affect the sale price
• how buyers will compare the property online
• which improvements are worth doing and which are simply a waste of money
• how to position the property against competing listings in the same price range
• how to negotiate when emotions, timing, financing, and market conditions all collide at once

Most sellers only see the sign, the photos, and the final sale.

What they rarely see is the strategy behind the scenes:
pricing analysis, buyer psychology, presentation planning, market timing, negotiation preparation, agent networking, and protecting the seller from costly mistakes.

Every home has a different story.
Every seller has different priorities.
And every successful sale requires a different approach.

If you are thinking about selling and want a professional opinion before making any decisions, I’m always happy to have a conversation.

Expect Excellence.

© 2026 Olena

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